Actually, (in the words of Larry David): pretty, pretty good! I was happily shocked how nice this makeup is, and have already put it with the rest of my everyday staples.
There are three unique sets inspired by the boys' albums: "Up All Night" (rock n' roll), Take Me Home" (fun party girl) and "Midnight Memories" (girl next door). Each set also comes with a great commemorative tin featuring the five members of 1D.
I received the Up All Night kit which features bright blues and pinks. The 4+1 Eye Shadow Palette looks intimidating, but actually has two great soft neutrals-the "More than This" soft pink and "Gotta be You" taupe shimmer shade. The three blues, "Save You Tonight", "Another World", and "Up All Night" look great as liner or in the crease to make a bolder look! Unlike a lot of other blues, these don't go all dull blue clown-colored; it really is true to pan and high quality.
Makeup by 1 Direction Up All Night Swatches
In the picture above, the colors are left to right: eyeshadow palette, then the Stand Up eyeliner, Taken lipgloss, and I Should Have Kissed You lipstick top to bottom.
Overall though, I'd have to say that the pink creme lipstick, "I Should Have Kissed You" is my favorite. It is BRIGHT for my super pale skin, but it is fun. It's an exact dupe for MAC St. Germain! Love it and it really lasts a long time (even with eating).
The "Na Na Na" nail polish is a really cool metallic chrome nail varnish. This is a dupe of a recent Chanel Azure (657) color!! Also, the last Marie Claire had a feature on how "in" metallic chrome is. As with any metallic/chrome color, make sure to keep your coats extra light to reduce streakiness.
Makeup by 1 Direction Kit opened
The "Stand Up" dark denim eye crayon is a bright blue, and looks great paired with the eye palette. The mascara is also great, making this a real deal to have all in one set.
The two items I haven't had a chance to fully test are "Taken" (a bright UV lipgloss) and the stencil set. Taken has a bit of a texture to it, but I think its true test will be under UV!